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Strategies: What strategies has the company employed in order to be able to meet these objectives? Are these strategies consistent with each other and with the overall mission? 3. Objectives: What are the corporate, business, and functional objectives? Are they consistent with each other and with the mission?Ĭ. Mission: What is the company’s vision/mission statement?ī. Current Performance: How has the company performed over the last few years in terms of revenues, profitability, and market share? 2. Part A Current Situation: Discuss the following issues related to JetBlue Airways’ current situation.
Threat of new entrants jetblue how to#
In addition, read the Stand-Alone Project Benchmarks in each Assignment to get an idea of how to progress in this strategic audit as you work through the course.
Threat of new entrants jetblue professional#
Based on the information and insights obtained from reading the case and research, apply your knowledge of the concepts and techniques in the textbook, your professional and personal experiences, and your analytical and reasoning skills to critically evaluate the strategic performance of the company (at the corporate, business, and functional levels) and suggest recommendations for future strategic initiatives.Other sources of research, which are recommended (but not required), include newspapers, business magazines, news programs, trade journals, etc.Articles on ProQuest that are specifically related to the industry or current events regarding the company.Hoover’s (This can be accessed through ProQuest: Use JetBlue Airways as your search term and limit your search to within the Hoover database.).Obtain the information you need (regarding the organization, specific industry, and events and changes that have occurred since the case was written) using the following resources:.Make notes of the information that you will need to use in writing your strategic audit as well as notes that you think will be helpful in making decisions and recommendations. Read all of the instructions below and then read the JetBlue Airways article in detail.
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The following steps are suggested in preparing your strategic audit:
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JetBlue airways corporation (JBLU) : Company profile and SWOT analysis. Based on reading the article listed below and your own research on JetBlue Airways and the domestic airline industry, prepare a strategic audit using the format outlined below.
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You are required to take on the role of a strategic analyst and suggest ways by which JetBlue Airways can compete effectively in an industry where the rules of the game have changed drastically. The question now is “Will JetBlue continue to be successful in this highly competitive industry?” Expansion has since continued, with several new routes added and new partnerships formed. The result was a significant downtrend in stock value. In September 2014, JetBlue announced another CEO succession. Since 2007, JetBlue has achieved significant success, including being in the forefront of industry innovation. Several analysts were of the opinion that JetBlue’s growth in its early years had been too fast and unsustainable in the longer term, and that it was because of this that things started to come undone at the airline when the business environment changed. However, it began facing various problems, both internal and external, in 2005–2006. For several years after it was set up, JetBlue had been one of the most successful airlines in the United States, rivaling Southwest Airlines in profitability and growth. David Barger, President and Chief Operating Officer (COO) of the airline, replaced David Neeleman as CEO Analysts greeted the leadership change positively. (JETBLUE), a low-cost carrier (LCC) based in New York, announced a new leadership structure for the company. ( (A 10-page double-spaced response is required for the combination of Parts A, B, C, D, and E.) In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style. If there is a Part A, your response should identify a Part A, etc. Your Stand-Alone Project responses should be both grammatically and mechanically correct, and formatted in the same fashion as the project itself. Use the following instructions to guide your research and writing. The strategic audit is comprised of six (6) parts. Instructions: The Stand-Alone Project requires you to perform an in-depth strategic audit of JetBlue Airways, Inc.